Creative Production Lead & Visual Director · Barcelona
Film
Cinematic stories, crafted with intention.
With a background in cinematography, editing and motion design, I approach every project by shaping a clear visual language, from framing, lighting and composition to movement and pacing, creating cohesive stories from the first frame to the final cut.
Advertising · TV · Social · Fashion films · Music videos · Branded content
Motion / 3D
Motion with depth and precision.
I use motion and 3D to extend ideas beyond the static frame, building visual worlds and brand systems through storytelling, movement, texture and lighting. The goal is always to create work that feels cohesive, expressive and unmistakably intentional.
3D animation · Motion graphics · Visual effects · Brand motion · Product visualization
AI Creative Production
Creative production, powered by AI.
My background is in cinematography and motion design, so I approach AI as part of a production workflow, thinking in shots, lighting, blocking and pacing before generating anything. From scripting and visual development to generation and finishing, I use AI to expand creative possibilities and scale production without losing craft or point of view.
01 · Production workflow
From brief to launch, keeping visual direction and finish intact.
01BRIEF & STRATEGYConcept · Script · Visual direction
02DEVELOP & GENERATEAI image · Video · Voice
03FINISHEdit · Motion · Color · Sound
04LAUNCHFormats · Markets · Channels
05ANALYZE & ITERATEPerformance · Learnings · Next iteration
Selected tools: Claude · Freepik · Weavy · Higgsfield · ElevenLabs · After Effects · Premiere Pro · DaVinci Resolve
AI production in practice · GoTrendier
AI Gotrendier
AI UGC · talent
IA UGC · full gen
AI UGC · variation
US → MX ad · v1
US → MX ad · v2
World Cup
Lister hook
Scroll to see more →
At GoTrendier, I integrate AI across an ongoing creative production workflow, developing concepts, generating visual assets and building multiple executions across campaigns, formats and markets. Rather than a single AI project, the work is a continuous process of creating and evolving content at scale.
Multi-market production · Campaign development · Cross-format execution · Paid & organic iteration
I'm not generating generic content. I'm directing it.
02 · Performance & iteration
Creative doesn't end at launch.
Performance signals help me understand what to keep, what to rethink and what to test next.
SIGNAL · HOOK
Is the opening working?
Hook rate · Thumbstop · Early retention
↓
Change the hook
Framing · Copy · Opening shot
SIGNAL · RETENTION
Where do we lose attention?
Hold · Watch time · Drop-off
↓
Refine the execution
Pacing · Length · Edit · Structure
SIGNAL · PERFORMANCE
Which ideas can scale?
CPA · ROAS · Spend
↓
Build on winning concepts
New hooks · Formats · Variations
Keep
Strong signal. Keep it running.
↗
Iterate
Promising signal. Build the next variation.
↻
Kill
Weak signal. Take the learning and move on.
↗
Performance doesn't replace creative instinct. It gives the next idea somewhere to start.
About
Barcelona · Creative Production Lead
Behind the work.
I'm Lidia Garcia, a Creative Production Lead based in Barcelona, with over 10 years of experience across cinematography, motion design, 3D and creative production.
My career has taken me from hands-on work on film sets and post-production to leading creative production for brands across skincare, fashion, tech and lifestyle. Today, my role goes beyond making individual pieces: I help shape creative direction, translate briefs into production workflows, coordinate execution, give creative feedback and ensure quality and consistency from concept to launch.
I like working at the intersection of creative direction and production: turning ideas into clear visual systems, bringing the right people and tools together, and making ambitious creative work actually happen.
Whatever the format or technology, the goal remains the same: distinctive creative work with a clear point of view.
Let's create something together.
Get in touch
lidiagarciacledera@gmail.com